Quantcast
Channel: Customers/Clients – Drew's Marketing Minute
Browsing all 30 articles
Browse latest View live

Image may be NSFW.
Clik here to view.

Love advice is not good marketing advice

As we celebrated Valentine’s Day this month – there were many a cliché uttered in the name of love. I want you to remember that in most cases, they don’t work as well as marketing maxims. Love advice...

View Article



Show your customers that you care

In previous posts, we’ve explored the idea that a potential buyer has to know, like and trust you before they’re going to buy anything from you.   In this one, I want to dig into the trust part of the...

View Article

Image may be NSFW.
Clik here to view.

Who shouldn’t you serve?

Who shouldn’t you serve? I have often said that the power of a good brand is not only does it attract your sweet spot customers but it repels the wrong customers. Too many businesses adopt the “every...

View Article

Image may be NSFW.
Clik here to view.

How do we connect with our audience?

We talk about wanting to engage and connect with our audience but what does that actually mean? Global marketers see the value of making their digital interactions with customers and stakeholders...

View Article

Image may be NSFW.
Clik here to view.

How are your multicultural marketing strategies?

CMOs acknowledge that they need to have strong multicultural marketing strategies but despite rapid population growth and strong support for initiatives within marketing circles, CEO and board support...

View Article


Image may be NSFW.
Clik here to view.

The future of personalization

If you haven’t been thinking about the future of personalization — you should. The CMO Council released a fascinating study today, looking at how marketers are viewing/using personalization and what...

View Article

Image may be NSFW.
Clik here to view.

Marketing Tip #47: What’s your oops plan?

Every business needs to have an oops plan — a pre-determined course of action that allows you to make amends with your customers when something goes wrong. This isn’t something you can create on the...

View Article

Image may be NSFW.
Clik here to view.

Marketing idea: What does your customer experience?

The concept of creating a memorable customer experience is nothing new. Companies like Disney, Zappos and Ritz Carlton have become famous for how their customers rave about doing business with them....

View Article


Image may be NSFW.
Clik here to view.

Let your customers help you make it memorable

In last week’s post we explored the importance of creating a memorable experience for your customers. Today’s customers are one click away from finding someone else to meet their needs which means you...

View Article


Image may be NSFW.
Clik here to view.

Creating the perfect landing

If you have a generic “we serve everyone” sort of website, there’s great value in adding some landing pages, especially if you are trying to speak with very specific audiences who have unique needs and...

View Article

Image may be NSFW.
Clik here to view.

Bookend Your Customer’s Trust

Every business says that they are focused on their customer and earning their customer’s trust. What many of them really mean is that they’re focused on the customer’s wallet. Their strategies are...

View Article

Image may be NSFW.
Clik here to view.

Referrals don’t happen by accident

Referrals don’t happen by accident. When I talk to some small business owners they proudly tell me that most of their new customers come to them via referrals. And I congratulate them – there’s no...

View Article

Image may be NSFW.
Clik here to view.

How hard is your website working?

Is your website working for you?  Believe it or not, websites came into being in the mid-1990s. Only twenty years later – what seemed like an oddity back then is mission critical today. For the first...

View Article


Image may be NSFW.
Clik here to view.

Are you ready to hug your haters?

Hug your haters? Who wants to embrace those who serve up bad reviews, slam you in social or pepper your website with complaints? If you’re smart — you do. Back in the good old days, if you were...

View Article

Image may be NSFW.
Clik here to view.

How to deliver excellence – it isn’t an accident.

I’ve never met a business owner or leader who didn’t want the employees of their organization to deliver excellence. And the truth is – most employees want that too. They want to work for an...

View Article


Image may be NSFW.
Clik here to view.

Your customer’s point of view – walk a mile in their shoes

Sometimes, I think the best marketing advice I can give someone is before you say it, do it, print it, record it or announce it – find a way to see it from your customer’s point of view. Many times,...

View Article

Image may be NSFW.
Clik here to view.

The Science of Selling to Women

There is no magic sauce that will help you gain women’s attention as you market your products or services. You can’t paint your product pink and think that will do the trick. You can’t wrap your...

View Article


Image may be NSFW.
Clik here to view.

The Art of Selling to Women

Last week, we talked about the science of selling to women and how our brains differ by gender and how that affects buying patterns and decision-making. So this week, I thought it would make sense to...

View Article

Image may be NSFW.
Clik here to view.

Narrow your focus

As you begin to look to at your marketing plan for the coming year, I’d like to suggest you adopt a theme of “narrow and deep” for your marketing and even your business model.   In other words, narrow...

View Article

Image may be NSFW.
Clik here to view.

Don’t forget to recognize your good fortune

It’s easy to get caught up in the metrics, goals, sales projections, and all the other things we measure in business. But as Thanksgiving approaches, I want to suggest that the best parts of being in...

View Article
Browsing all 30 articles
Browse latest View live




Latest Images